Samarkand Bookstore

Sales & Marketing

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design.

943569 Emotion by Design: Creative Leadership Lessons from a Life at Nike (Paperback) By Hoffman, Greg

Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals.

605978 Digital Marketing Strategy: An Integrated Approach to Online Marketing (Trade Paperback / Paperback, 3rd Revised edition) By Kingsnorth, Simon

A bilingual cookbook featuring delicious recipes in both Arabic and Indonesian languages. The book showcases a variety of dishes including desserts, main courses, and appetizers with clear instructions and appetizing food photography.

Key features:
• Bilingual content in Arabic and Indonesian
• Full color recipe photographs
• Step-by-step cooking instructions
• Includes sweet and savory recipes
• Suitable for home cooks
• Features both traditional and modern dishes

The cookbook cover displays mouthwatering images of three different dishes - a layered cream-filled cake with caramel drizzle, seasoned chicken, and what appears to be spring rolls or similar filled pastries. The recipes seem to focus on accessible home cooking with an emphasis on both Middle Eastern and Indonesian cuisines, making it a unique fusion collection for food enthusiasts interested in these culinary traditions.

385883 Delicious recipes in Arabic and Indonesian

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