JOHNSON'S Baby Lotion is a gentle daily moisturizer specially formulated for delicate baby skin. This 500ml lotion features a clinically proven mild formula that provides 24-hour moisture, leaving baby's skin soft, smooth and healthy. The hypoallergenic formula is free from harsh chemicals and suitable for everyday use. The lotion comes in a convenient pump bottle for easy dispensing. It has been dermatologist and pediatrician tested for safety. The formula is enriched with moisturizing ingredients that help protect baby's skin barrier. For best results, apply the lotion after bath while skin is still slightly damp. The product is part of JOHNSON'S trusted baby care line that has been caring for babies for over 125 years.