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L'Oreal Paris Elvive Dream Long Straight 72H is a specialized keratin shampoo designed to provide up to 72 hours of straightening effect for long, frizzy hair. The formula helps tame unruly hair while providing nourishment and manageability. Key features: • 72-hour straightening effect • Contains keratin for hair strengthening • Specifically formulated for long, frizzy hair • Helps reduce frizz and unmanageability • New look, same trusted formula • 400ml bottle size Part of the L'Oreal Paris Elvive Dream Long hair care line, this shampoo features a keratin-enriched formula specifically developed to address the needs of long, frizzy hair. The straightening effect can last up to 72 hours, helping to maintain smoother, more manageable hair between washes. The product comes in a distinctive orange bottle with purple accents, reflecting its straightening and frizz-control properties.