Max Factor Colour Elixir Soft Matte Lipstick in Crushed Ruby delivers a lightweight, comfortable matte finish while keeping lips moisturized. The formula features lightweight waxes and oils combined with super fine pigments that flex with your lips for a smooth, blurred effect. Key features: • Weightless powder matte finish • Moisturizing formula with lightweight waxes and oils • Super fine pigments that flex with lips • Blurring effect for smooth-looking lips • Rich ruby red shade • Comfortable long-wearing formula The lipstick comes in an elegant gold packaging with a soft slanted applicator for precise application. For best results, start with smooth, exfoliated lips. Apply a light layer for a natural look or build up coverage for more intense color payoff. The formula is designed to feel barely-there while providing rich color that lasts throughout the day.