Max Factor Lipfinity Velvet Matte Lipstick in Rose Couture offers a luxurious matte finish with long-lasting color. This liquid lipstick provides intense pigmentation while maintaining comfort throughout wear, enhanced with nourishing ingredients for a smooth application. Key features: • Long-lasting matte finish • Intense color payoff • Velvet-smooth texture • Non-drying formula • Precise applicator • Enhanced with moisturizing ingredients • Comfortable wear For best application results, start with clean, dry lips. Use the applicator to outline lips first, then fill in with color. The formula dries down to a transfer-resistant finish while maintaining flexibility on the lips. Can be worn alone or layered with other lip products. The shade Rose Couture is a sophisticated rosy pink suitable for everyday wear.