Sebamed Baby Cleansing Bar is a specially formulated soap-free cleanser designed for delicate baby skin. With a pH level of 5.5, it helps develop and maintain the skin's natural protective acid mantle while providing gentle cleansing from the first day of use. This 100g cleansing bar is 100% soap and alkali-free, making it ideal for newborn skin that hasn't yet developed its natural protective barrier. The formula contains natural moisturizing agents including vitamins and amino acids that help keep baby's skin smooth and soft while minimizing the risk of dryness or irritation. The product has been dermatologically and clinically tested for safety and effectiveness.